SALES – STATIONS
Salt Lake City – Brigham Young University strikes an $875,000 deal to buy adult alternative “107.9 The Mountain” KUMT from Community Wireless of Park City. The deal includes FM boosters in Salt Lake City, Ogden, Randolph, and Provo, and Bountiful, UT.
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As data becomes increasingly essential to advertisers, while media platforms are digging deeper to deliver numbers and credible ROI to marketers, technology pundits are calling this the “age of outcome.” And radio has gotten with the program.
In a new blog post, the Radio Advertising Bureau says, “Data helps us reveal insights and craft stories of real outcome that enable advertisers ……….
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Aiming to increase ad rates for inventory it was selling at deep discounts, Entercom on Tuesday announced its entry into the network radio business via a new unwired network. Entercom Audio Network won’t involve increasing spotloads at its radio stations, the company says. Rather it intends to regain control of inventory that it had been handing over to third party resellers and offer it as part of a new national platform.
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The fifth annual iHeartCountry Festival took place Saturday, May 5 at the Frank Erwin Center in Austin, TX. The show featured a superstar lineup of country artists and was broadcast on over 120 of the company’s………..
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